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Master thesis brand management

Master thesis brand management

master thesis brand management

It will serve as a methodological tool kit for your Master's thesis and increase your scientific decision making in management and consulting practice. Marketing This module gives an overview of marketing processes and principles and providing students with the opportunity to apply these key concepts to practical business situations CUHK Business offers high quality PhD and Master's degrees. Its MBA and EMBA programmes are accredited and well-recognised internationally. Each PhD student is required to submit a thesis and pass the oral defence of the thesis for graduation. management contract and brand equity. Theory development emphasizes issues that are especially A Master of Business Administration (MBA; also Master's in Business Administration) is a graduate degree focusing on business administration and investment management. The core courses in an MBA program cover various areas of business administration such as accounting, applied statistics, human resources, business communication, business ethics, business law, business strategy, finance



Master of Business Administration - Wikipedia



A leader in business education in the region, the Faculty of Business Administration provides top quality programmes of study through its two schools and four departments. Its MBA and EMBA programmes are well-recognized internationally and consistently ranked among the best master thesis brand management the region and in the world.


Graduates will be equipped with the analytical, conceptual and practical skills necessary for success in a globalized business environment and benefit from strong mentors and alumni networks comprising eminent business leaders, master thesis brand management, entrepreneurs and senior executives in government, finance and various other sectors, master thesis brand management.


Learn More. The programme is research-oriented with each student being directly supervised by a faculty member. The School of Accountancy is committed to both theoretical and applied accounting research. Faculty members in the School have varied teaching and research interests that encompass the following areas:. Specific research topics include the application of quantitative methods in accounting, financial accounting regulations and choice, roles of accounting information in capital markets, valuation analysis, financial statement analysis, financial reporting and disclosures issues, and professional ethics.


Major topics include management accounting systems design, risk analysis in capital budgeting, modelling and statistical research in management accounting, accounting and control systems, national culture and management accounting issues, behavioral accounting, agency theory, information systems for competitive advantages, and accounting information systems.


Specific research topics include modelling master thesis brand management statistical research in master thesis brand management, behavioral issues in auditing, human information processing in auditing, auditor's responsibilities and liabilities, master thesis brand management, and economic-based approaches to auditing research, master thesis brand management.


Although all research in these areas is undertaken within the Faculty, current research is moving towards the behavioral, organizational and cultural dimensions of accounting studies utilizing capital market, agency, contingency and other contemporary theories.


In line with the research ethos of the Faculty, the research thrust in the School has an interdisciplinary flavor, and draws heavily on the disciplines of statistical decision theory, psychology, economics, sociology and law. In addition to the general requirements of the Graduate School, applicants should fulfill the requirements as set by the Faculty of Business Administration. Please refer to the programme's website for details. Please refer to HKPFS page for more details.


Offered by the School of Hotel and Tourism Management, the programme is research-oriented with each student being directly supervised by a faculty member. The hospitality business is a leading growth industry in Hong Kong, master thesis brand management, which is home to several major worldwide hotel chains. As a significant number of leading property companies in Hong Kong also have business ties with the hotel industry, research activities in the areas of hospitality, tourism, real estate and finance span a wide spectrum of topics.


Hospitality-related research conducted by the School of Hotel and Tourism Management falls into four main areas:. Real Estate and Finance Major issues examined include the development of property valuation theories, property acquisition and financing methods, the best use of property and the development of secondary property equity and debt markets. Specific research topics concentrate on price behavior and agency issues in Real Estate Investment Trusts, asset pricing theories, the market efficiency of the property markets and strategic development by developers.


Future research will look at the unique features of the Hong Kong property market, the short-term stochastic movement of hotel-related revenue and other issues related to hospitality and property. Marketing and Tourism The hospitality and travel industries are part of the growing service sector. The growth of service industries has created a demand for research into marketing approaches that increase service effectiveness given the master thesis brand management characteristics of intangibility, inseparability, perishability and variability intrinsic to these industries.


In research terms, the presence of a service provider also moderates practically all marketing theories on buyer-seller interaction. At the master thesis brand management level, master thesis brand management, research topics include destination marketing, franchising, management contract and brand equity.


Theory development emphasizes issues that are especially relevant to Hong Kong and mainland China, such as the negotiation and cross-cultural aspects of hospitality marketing. Courses offered by the Department of Decision Sciences and Managerial Economics concentrate on four areas: Business Economics, master thesis brand management, Management Information Systems, Operations Management and Quantitative Methods. In addition, cross-disciplinary research efforts are also carried out in many areas.


The research activities of the faculty members can be broadly categorized into the following three areas:. The main objective of this field is to help students develop skills in conducting rigorous economic research on topics that are related to management theories and business decisions.


Current faculty expertise covers a wide variety of fields, including studies of the Chinese economy, applied microeconomics, behavioral economics, experimental economics, empirical research methods with applications to financial markets, labor markets and industrial organization. Examples of current faculty research include psychological influences on economic decision-making through experimental and empirical methods, educational policy in China, the economics of airports, social networks and job search in local markets, and air pollution and decision-making.


The Management Information Systems faculty at the CUHK Business School has a distinguished record of research accomplishments and external visibility. Particular topics of interests include inventory management, supply chain management, revenue management and pricing, service operations management, operations-finance interface, operations-marketing interface, and operations-accounting interface.


Particular methodologies of research include optimization theory, probability theory and statistics, game theory, econometrics, and machine learning. Corporate Finance The corporate finance research concentrates on company financing and investment activities and corporate governance. Specific research topics include capital structure decision, mergers and acquisitions, minority shareholder protection and corporate governance issues in China.


Investment The main investment vehicles examined include stocks, bonds, gold, mortgages and derivatives. Specific research topics concentrate on the study of price behavior, asset pricing, market efficiency and implications for portfolio selection and investment strategies.


Financial Markets and Institutions The research area covers the instruments traded in the financial markets, the analysis of money and capital markets, and economic and environmental problems related to acquisitions master thesis brand management the use of funds by financial institutions. Specific research studies include the collateralized debt obligation market, bank advertising and the marketing of products and services.


The Department of Management focuses on teaching and research in the master thesis brand management areas of management master thesis brand management. Organization Studies Specific topics include organizational behavior, organization change and development, and organization and management theory. Human Resource Management Research is conducted on staffing, selection, performance appraisal, compensation, and training and development. Strategic Management Areas of interest master thesis brand management competitive analysis, strategy formulation and implementation, globalization, corporate social responsibility, technology management, and the role of executives.


International Business and Management Emphasis is placed on foreign market entry strategies, foreign direct investments, international joint venture management, the management of multinational enterprises, international human resource management, China business, Japanese business and cross-cultural management.


Entrepreneurship Entrepreneurship research concentrates on the creation and management of new ventures, venture capital, small business management, master thesis brand management, business groups, family-owned business and Chinese entrepreneurship. The major academic strength of the Faculty members lies in the areas of international business - and in particular management issues related to emerging economies - and cross-cultural and comparative management, with an emphasis on the management issues of arising in Asia-Pacific, Hong Kong and China.


Faculty members have diversified research interests that encompass the following areas:. Consumer Behavior Major focuses include consumer judgment and decision making, information processing, social influence, affect and motivation, sensory marketing, culture, etc.


Empirical Modeling Faculty members use structural, econometric, and machine learning methods to study issues related to social network, word of mouth, consumer search and learning, mobile and online marketing, etc.


Analytic Modeling Faculty members adopt both game theoretical and experimental approaches to study issues such as pricing, competition, channel coordination, consumer search and learning, advertising, retailing and platforms.


In addition to the general requirements of the Graduate School, applicants should:. In addition to the general requirements of the Graduate School, applicants should. In addition to the general requirements of the Graduate School, applicants should have:.


Applicants must also satisfy the English Language Proficiency Requirement by:. The validity period for GMAT or GRE score result is 5 years from the test date. For details of the master thesis brand management requirements please refer to the programme website. Full-time Mode: The programme type is "MBA, Full-time", code is R9H-0W Part-time Mode: The programme type is "MBA, Part-time", code is R9H-0W Applicants should have at least 3 years of full-time post-qualifications work experience or recognized professional qualifications.


Applications will be processed on a rolling basis until all places have been filled. Therefore, early applications are strongly encouraged. Applications submitted after 9 April may be considered, subject to the availability of places.


In addition master thesis brand management the general requirements of the Graduate School, applicants should submit a score report of GMAT or GRE. The validity period for GMAT or GRE score results is 5 years from the test date.


In addition to the general requirements of the Graduate School, preference will be given to applicants with relevant full-time post-qualification work experience. In addition to the general requirements of the Graduate School, applicants should preferably have 2 years of post-qualification full-time work experience.


Please refer to the general requirements of the Graduate School. In addition to the general requirements of the Graduate School, master thesis brand management, applicants should submit a score report of GMAT or GRE, or CUHK Admissions Test.


Home Why CUHK About CUHK Study Options. Arts Business Administration Education Engineering Inter-Faculty Law Medicine Science Social Science. How to Apply? Requirements Documents Required Application Deadlines Application System. How to Register? Important Information Visa Application Online Documents Verification. Hong Kong PhD Fellowship Scheme TPg Fellowships Scheme Other Scholarship Schemes Fees. Business Administration. Research Programmes.


Taught Programmes. MPhil-PhD in Accountancy. Executive Master of Professional Accountancy offered in Shanghai. MPhil-PhD in Accountancy MPhil-PhD in Business Administration MPhil-PhD in Decision Sciences and Managerial Economics MPhil-PhD in Finance MPhil-PhD in Management MPhil-PhD in Marketing.


The University reserves the right to suspend admission of a programme without prior notice. CLOSE Print. Programme Information. MPhil Stream Complete all the graduate courses required by the Department.


Each MPhil student is required to submit a thesis and pass the oral defence of the thesis for graduation. PhD Stream Pre-candidacy Complete all the graduate courses required by the Department. Submit thesis proposal and defence. Post-candidacy Each PhD student is required to submit a thesis and pass the oral defence of the thesis for graduation. Fields of Specialization The School of Master thesis brand management is committed to both theoretical and applied accounting research.


Faculty members in the School have varied teaching and research interests that encompass the following areas: 1. Financial Accounting and Reporting Specific research topics include the application of quantitative methods in accounting, financial accounting regulations and choice, roles of accounting information in capital markets, valuation analysis, financial statement analysis, financial reporting and disclosures issues, and professional ethics.


Management Accounting and Information Systems Major topics include management accounting systems design, risk analysis in capital budgeting, modelling and statistical research in management accounting, accounting and control systems, national culture and management accounting issues, behavioral accounting, agency theory, information systems for competitive advantages, and accounting information systems.


Auditing Specific research topics include modelling and statistical master thesis brand management in auditing, behavioral issues in auditing, human information processing in auditing, auditor's responsibilities and liabilities, and economic-based approaches to auditing research.


International Accounting and Accounting in China Although all research in these areas is undertaken within the Faculty, current research is moving towards the behavioral, organizational and cultural dimensions of accounting studies utilizing capital market, agency, contingency and other contemporary theories. Tuition Fee.




How to find a thesis topic: 10 Tips that will help you find your dissertation or thesis topic

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Master of Science DIG - Politecnico di Milano School of Management


master thesis brand management

Design and evaluate a deployment process for the ES benefits management method. Boot, M.N.S. (). Electronic retail payments at public events: An exploratory study into the feasibility of various electronic payment systems at public events. Wesselink, M.G. (). Requirements engineering in market-facing projects: A case study As disaster and emergency management professionals know, disasters are more than just hazards to avoid. To be a Master of Disaster, you need to see disasters in relation to the world itself. This two-year interdisciplinary degree looks at disaster and emergency management in an integrated, holistic way The Master of Science in Management Studies program is a unique, customizable degree that complements an MBA or equivalent master’s degree from a partner school—Asia School of Business, Fudan University, Lignan University, The Lisbon MBA, and Tsinghua University—or affiliate school— IE Business School, Imperial College Business School

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